Who do you think is the hero of this novel Gatsby, or Nick Carraway? Es

Who do you believe is the legend of this novel Gatsby, or Nick Carraway? Give full purposes behind your decision I accept that The Great Gatsby is a book about a man, Gatsby that had a fanatical love over a lady, Daisy. It is tied in with getting his out of reach vain dream and finishing his objectives. So as I would see it the fundamental legend of the story is Gatsby and not Nick Carraway. Anyway regardless of whether this novel is expounded on Gatsby, we ought not think little of the job of Nick. It is just through him that we get to meet Gatsby; he is the person who is making him incredible for us. Indeed in spite of the fact that he is doing whatever it takes not to be a one-sided storyteller, we like Gatsby when Scratch likes him; we have a slight aversion for him when Nick detests him. Scratch is to a greater extent an observer than an entertainer in the story. He is only an eyewitness that through him we become acquainted with the other primary characters of the novel. He stays separated from the sentiment of Daisy and Gatsby even in spite of the fact that he is the one that united them. He is removed from different characters so he might expound impartially on them. This reality ...

Female Genital Mutilation Essay -- History Human Rights Research Paper

Female Genital Mutilation Female Genital Mutilation is accepted to have begun in Egypt 2,000 years back and spread from that point. Just a couple of years prior, FGM was viewed as a social convention, yet now the United Nations has named it as an infringement of human rights. Canada, Denmark, the Netherlands, and the United States has pronounced Female Genital Mutilation reason for looking for refuge and is a culpable offense (1). Â Â Â Â Â Many of us never knew about Female Genital Mutilation until the account of Kauziya Kasinga, a lady from West Africa. Her dad didn't have confidence in polygamy, constrained marriage, or female circumcision. He kicked the bucket when she was 17 and the dad's sister acquired the home, exiled the mother, finished Fauziya's tutoring, and orchestrated a marriage as a fourth spouse to a man she had never met. The auntie planned her for the circumcision and she ran with 3,000 dollars that one of her aunties had spared. Â Â Â Â Â What is female circumcision? The female genital mutilation term covers three principle assortments of genital mutilation (2). There is the sunna circumcision; this comprises of evacuation of the prepuce or potentially the tip of the clitoris. Amusingly, sunna in Arabic signifies convention. This is done in light of the fact that it is accepted that the clitoris is a perilous piece of the female life systems. In our way of life, Freud expressed in his book, Sexuality and the Psychology of Love, that the disposal of clitoral sexuality is a fundamental precondition for the improvement of gentility. In 1979, the Affection Surgery was performed on ladies in the United Sates. Dr. James Burt, the Adoration Surgeon, presented clitoral movement (sunna circumcision) to the clinical field. He accepted and followed up on the possibility that extraction doesn't forestall sexual joy, yet improves it. Dr. Burt rehearsed in Ohio for very nearly ten years before he was uncovered after which he surrendered his permit. Â Â Â Â Â Clitoridectomy, additionally alluded to as extraction, expels the whole clitoris and the evacuation of the labia. Thirdly, there is a strategy called an infibulation. This is the most outrageous type of circumcision, it comprises of the evacuation of the clitoris, the labia, and the joining of the scratched sides of the vulva over the vagina, where they are made sure about with thistles or sewn with string. A little opening is kept to permit entry of pee and menstrual blood. A lady with this kind of circumcision must be cut ... ...is sure beyond a shadow of a doubt that if comparable torments were delivered on kid youngsters the entire world would ascend to stop it definitely. Works Cited 1. Barbarities Against Women: Female Genital Mutilation. Bricklayer, Marcia L. Sept. 1995. HTTP://WWW.WORLDCITIZEN.ORG/ISSUES 2. FEMALE GENITAL MUTILATION: AN INTRODUCTION. National Organization of Circumcision Information Resource Centers FGM Awareness and Education Project. Box 2512 San Anselmo, CA 94979 3. Female Genital Mutilation. http://www.hollyfeld.org 4. Female Genital Mutilation. http://www.hollyfeld.org 5. Related Press Article, Feb 1998, site found at http://www.feminist.org/news/newsbyte/february98/0218.html 6. Female Mutilation in Africa, Middle East and Far East; anon. http://www.religioustolerance.org/fem_cirm.htm 7. ABU-SAHLIEH Sami, To Mutilate in the Name of Jehovah or Allah: Legitimization of Male and Female Circumcision: accessible online at Http://wwwhollyfeld.org 8. Nawal El-Saadawi, The Hidden Face of Eve, Women in the Arab World, interpreted and altered by Sherif Hettata, Zed Press, London, 1980, pg.33 9. The Women's Watch, Spring 1996 Vol. 22 No. 2, pg.44-49. Fran Hosken, Editor.

Axiom Strategic Communications Essay Example | Topics and Well Written Essays - 2000 words

Saying Strategic Communications - Essay Example This technique reclassifies the present circumstance about the conference issue in Australia and how the Australian Hearing association battles to manage the ever-expanding cases in the nation. The association centers around hearing weakness for â€Å"Children and youthful grown-ups under the age 21 years, Indigenous grown-ups more than 50 and matured retired people and Veterans influenced during their working experience† (Australian Hearing 2011). Most of dynamic customers went to by authorities in all the years are between the ages 0-29 and 60-99, with the last shaping the most elevated rate in both male and female subjects. This gives the motivation behind why the element frames an indispensable segment in taking care of hearing misfortune issue in Australia and, in this way, the association to put itself deliberately to tackle these issues. The figure underneath shows the populace by level of dynamic customers going to the Australian Hearing by age gathering. This PR methodology looks to situate the Australian Hearing in a recognizable way opposite rivals in the conference items and administrations. Through this, the association sets industry norms and utilizations the most savvy and best worth methods for achieving its goals to the objective publics. Various messages will be utilized to impart the aims of the association. These will be through conveyed through intuitive online life stages, leaflets, and bulletins. The messages â€Å"Together we lead the world in giving our clients with the best hearing solutions† targets putting the crucial vision of the association a top plan. Through this, the association centers around smoothing out its strategies to be client situated to illuminate the particular debilitations of the client being referred to. The message â€Å"Setting the guidelines in Hearing wellbeing and sound-related research† blueprint to the significant target that the association is on the limit of accomplishing. This places the experts and the board all work towards an aggregate inspiration (Harris and Whalen, 2006, p. 107). The people are required to change over the entirety of their energies and collaborations towards establishing the tone in the exploration and hearing wellbeing administrations arrangement.

Environmental economics Essay Example for Free

Natural financial aspects Essay It is a natural quality of city life; it is a kind of huge scope open air contamination. It comprises of haze horribly defiled by the result of the wasteful ignition of coal. Concoction response between poisons got from various sources essentially car fumes and modern emanations. For every city that careful reasons for contamination might be unique, contingent upon the geological area, temperature, wind and climate factors, exhaust cloud in its intense structure happens particularly during the warm a long time of the year. Eminent, air contamination fiasco of this sort was recorded in December 1952 where London exhaust cloud kept going in the intense stage for five days and generally speaking for ten days. Setbacks were among steers and drama execution must be halted after the crowd had no vision of the stage. All the more truly however, it was assessed to have been legitimately liable for an extra 4,000 passings. Indicate the externalities/factors that have made this issue and the degree of the externalities in question, the effect and ongoing patterns. In unadulterated market economy asset assignment is the aftereffect of the choices of customers (families) and makers (firms) who try to amplify the contrast among advantage and brought about costs I. e. private advantage and private expense. Yet, in the shortcoming of the market economy is that it might neglect to assess any extra advantage or cost which overflow from the first choices. The expense or advantages extra to those which are the quick worries of the gatherings to an exchange are the overflows or externalities, they are not accommodated legitimately in the commercial center. Because of exercises of people or firms human based or normally contamination happens because of discharging an over the top substance to the earth in order to have unsafe impacts. Each time we inhale, we hazard breathing in perilous synthetics present in the air. These perilous synthetic compounds can be either in type of gases or particles and have different and various consequences for people and the common biological systems. Since it is situated in the environment, air contamination can travel effectively hence making it a worldwide issue and to a subject of collaboration and strife. Outflow of nitrogen oxide, carbon monoxide, sulfur dioxide, lead, suspended particulates and natural exacerbates that can vanish and enter the climate. Air contamination caused normally incorporates backwoods fires, volcanic ejections, wind disintegration, dust dispersal, vanishing of natural mixes and common radio action. This doesn't happen in bounty specifically areas. Most contamination is because of human movement. The greatest causes are the activity of petroleum derivative: consuming force plants and vehicles that combust fuel. These couple of elements are answerable for up to 90% of all air contamination in the United States alone. Different urban communities like Japan, China, Mexico and San Paulo have probably the most savage contamination discharge levels on the planet. The world we are in is driven by non-renewable energy sources, vehicles and different types of transportation I. e. tracks, trains, planes e. t. c. run principally on fuel got from oil. We can accordingly say that a portion of the contamination gives that we face at present are legitimately identified with the vitality decision we have. Cooking, warming, lighting, e. . c. for homes, work places, enterprises utilizing oil, coal and flammable gas making us inclined to contamination. Answers for this issue start with the rationale of cost. This is the place issues of sustainable power source options are recommended yet relating contentions of more prominent vitality effectiveness and dependence on sustainable power source is likewise upheld for. Some prominent air contamination debacles are for instance: the most plugged issues of recycled smoking. The smokers hurt themselves as well as others near to when they inhale this smoke. Modern outflows contributed to respiratory side effects for a few people and sixty passings in Meuse zone of Belgium in December 1930. In Danara, Pennsylvania, October 1948, twenty individuals kicked the bucket because of brown haze. This is a repetitive issue that has seen total populace death rate go up, maggot anticipation e. t. c, this is because of sicknesses present in current society and were absent 100 years go. Characterize utilizing models how strategies to decrease this issue could be estimated. Advantage the executives Policies set out to confine smoking are significant in accomplishing a sound domain and person. Strategies to control smoking are in actuality in certain areas, however close to home introduction ought to be roused and constrained at every possible opportunity. Anyway a blend of researcher, lawmakers, business pioneers and people is an essential for adherence and support with the end goal of accomplishing a superior situation. For this situation consequently recycled smokers are secured particularly out in the open places, this has thusly come about to a decrease in lung malignant growth, respiratory cases which would have cost the administration and the clueless people a great deal of cash for treatment. On understanding the cataclysmic impact of contamination and the ecological and individual expenses related with it, observing the air and condition battle lead to: (I) Education in schools and colleges where understudies start at a youthful age finding out about the impacts of contamination. They are instructed and prepared on the board and preservation which conveys in convenient in the procedure long periods of their life. (ii) Scientific gatherings have additionally been defined because of government strategies. These mean to contemplate the earth with a perspective on thinking of arrangements of infringing issues and finding enduring and functional arrangements (iii) authoritative bodes have additionally contributed massively by recording laws that control emanation. For this situation hence people discovered abusing the set laws is at risk for indictment. This causes enterprises to oblige to evade contamination and thusly return to better and more secure techniques for creation. (iv) Policies have likewise empowered the setting up of administrative organizations e. g. joined countries, the air the executives program to do natural activities. They are bundle to screen, backer and control the earth. These and substantially more are models on arrangement figured for better administration and checking of the earth. Subsequently in this manner emanation of waste to limited, controlled and checked. Dumping, squander removal and waste administration is completed in a superior manner and therefore lessening contamination levels. We likewise observe that wellbeing cases and passings are limited, the administration and people wind up spending less for treatment in contamination related ailments. The situations and excellence of scenes, plants, and so forth is additionally held. Estimating the expense of diminishing the issue In directing ecological sound financial examination, we are required to decide the ecological and normal asset effect of the undertaking or approach being referred to. For this situation in this way it is the exhaust cloud impact. It ought to likewise deal with natural and social impacts. One needs to quantify the effect on decide the expense of explaining it and this depends on the specialists, for example, engineers, biologists, agronomists, and so on. We likewise put into thought esteeming the physical effect and relationship. Natural effect can bring about a hopeless change in ecological quality. Evaluating cost is commonly simpler than assessing benefits however it is difficult. One significant issue got from the way that advantage cost investigation is forward looking and in this way requires a gauge of what a specific methodology will cost which is more troublesome than finding what a current procedure costs. Another major issue arranged by gathering cost data when the accessibility of the data is constrained by a firm having an enthusiasm for the result.

Essay Topics That Are Used Over

Essay Topics That Are Used OverFinding essay topics that you love writing will make your school essay easier to write. You can either pick a topic you are familiar with or write about something that makes you think, but in either case you want to make sure that your essay is fresh and innovative.When you are trying to find essay topics, you need to be aware of what your goals are. If you have an essay to write on certain subject matter then go for it, but if you want a well-written essay on a topic that has not been covered in class, then this may not be the best time to try and think of an essay topic. Most professors assign essays, so if you have one, your chances are that you already know what the topic is and how they should be presented.One of the most common examples of a topic that is used over holidays. Using this particular subject will get you writing more quickly than just about any other subject matter. If you have a semester where you are going to have a project on a hol iday, or if you are going to take a summer break and are looking for topics that you will be able to use in your school essay, then this may be a good way to go. This can also be used in other academic subjects, as well as other types of written material.When you are trying to come up with essay topics, there are many things that you need to consider. The best way to go about choosing a topic is to sit down and look at the subject matter that you want to cover and then go over it. You may find that it is not something that you really love to write about, so it is important to find something that you really enjoy writing about.Once you have done that, you will need to decide on how you are going to tackle the subject matter. This will help you decide how long you need to write it, and what topic you want to do the best. This is something that is very important, so make sure that you are very thorough before you start writing.When you are trying to find essay topics, you will find tha t most schools will not give you assignments that deal with this type of topic. You will also find that you will need to be able to write well. This means that you should spend some time practicing on paper. This can help you to find your style and make it easy for you to move forward with your school essay.When you are writing a school essay, the best way to do it is to keep your skills up to date. You should learn new techniques and ways to write well. This will help you to not only write better, but to also do it faster.The next time you are looking for essay topics, remember that this is a good topic to write about. Try to take a look at how much you love to write and find something that you are comfortable with and that you can put some effort into.

Review On Thomas More Utopia - Free Essay Example

Thomas More published Utopia in the year of 1516 which was around the time of the Reformation When writing Utopia, More intended his title to mean No Place. Pretty much every detail about Utopia that Hythloday gives is indirectly critiquing parts of Europes fundamental identity. The ending of this book leaves many questions, thus has the reader wondering if this place was simply made up, a perfect society seems impossible, and it is impossible. There are too many aspects of Utopia that completely contradict themselves. Hythloday is clearly unhappy with the state affairs in Europe as he continuously critiques it. As the book goes on it becomes more and more apparent that he is dissatisfied with the way things are going in Europe from corruption, poverty, inequality, and violence. As he describes this differing society on a mysterious island called Utopia he begins to find relief, but even that does not last. Upon his return to Europe, he begins to come to the realization that not a lot of people are open to the idea of the social systems that Utopia uses, and from here things only get more difficult for Hythloday. It becomes clear that even if Hythloday ended up staying in Utopia, he would being to notice flaws with differing aspects of that society as well. To have a true Utopia means that everyone must be satisfied at all times, which is not possible. This even further solidifies Mores meaning of the title meaning No Place, as it is contradictory. Pride is definitely an issue in the eyes of Hythloday, and he sees it as the main issue for everything from poverty, to bad kings, and any other social, economic, and political issue. He believes pride is the core of all other sins and issues. He explains that in Utopia, pride is never reinforced and therefore it is not an aspect of the society of Utopia. However, not all pride is bad, there are times when pride is even a positive thing and can be essential to accomplishing great things. In retrospect, Hythloday has an issue with pride himself, maybe even more than the rest of Europe as he believes he is correct about everything it takes to create a perfect society. This is another instance of contradictions. It is apparent that Utopia is not a regular, normal island for a multitude of reasons. However, Utopias social organizations are likely the most blatant difference between Utopia and all other societies. In almost a proto-Communist way, Utopia is expressed as a society that lacks a class-system, hierarchies, and yes has very rigid family structures. This is such a radically different manner in which people live together, that More is going back and forth as to whether or not everyone should have equal social status, or if it is better to have some degree of social hierarchy, as it may be valuable. This lack of concrete consistency, again leads to the idea of No Place. Utopia has tons of social commentary, and when Hythloday arrives at Utopia, he is rather bewildered by their unconventional way of eliminating wealth, they have no private property. With the lack of private ownership there is no status of wealth or even status of poverty. Therefore, people are uninterested in being rich. Hythloday likes this because he states there is no greed and therefore everyone is satisfied (except for him, because it makes him think of how greedy and money driven the society of Europe is). Again, this emphasizes that this place could not possibly be perfect. Additionally, owning things brings people joy and can make them happy, it gives them a feeling of personal independence, so it is not realistic that in a society where there is no private property, that everyone is happy. Furthermore, Hythloday claims to despise wealth, but yet he enjoys spending time with his wealthy friends and what their wealth has to offer, which is another instance of him contradicting himself.

How can you align IT to the business strategy - Free Essay Example

Sample details Pages: 7 Words: 2019 Downloads: 3 Date added: 2017/06/26 Category IT Essay Type Narrative essay Did you like this example? ABSTRACT In their drive to achieve alignment, CIOs often run head first into a conundrum: How can you align IT to the business strategy when no two people can describe the strategy? Unlike financial plans, which all contain income statements, balance sheets and other uniform elements, there is no single framework for describing a companys strategic plan. And without a common language for discussing strategy, companies can turn into towers of Babel. Leaders might stress different strategic goals causing confusion among the management team and disconnects between management and the rank-and-file employees. Don’t waste time! Our writers will create an original "How can you align IT to the business strategy" essay for you Create order The connections that should link internal processes and information systems to customer value and financial goals can be buried and severed. The result? A failure to execute on strategy and a widening gap in IT-business alignment. In this article it shows how to overcome this problem by creating strategy maps of both an enterprises strategy and its IT strategy. A strategy map describes how an organization intends to create value for its stakeholders-the goal of any business strategy. It identifies the specific processes, competencies, cultural attributes and technologies, and how they are connected to satisfying customers and increasing long-term shareholder value. Similarly, the IT strategy map defines how an IT organization delivers value to the business it serves. Strategy maps are not tools for creating strategy; they only describe strategies. However, by using strategy maps, IT and business executives can ensure that the strategies they have chosen are well understood, and se e if their IT strategy is well aligned with their enterprise strategy.. Strategy Maps Strategy means Converting Intangible Assets into Tangible Outcomes A strategy map is an invaluable tool that demonstrates how implementing one strategic theme has an impact on other themes. Corporate strategy views from four perspectives: Financial, Customer, Internal and Learning and Growth. Favor to long term interest if there is an option of long term and short term. There will be a picture of future clients and what best we can offer them. External outcomes like profitability, share price and customer satisfaction all depends on internal business processes, such as learning initiatives and training. Take care of HR and IT department strategies. Before implementing make sure of your strategies for small, medium and long term. 1. How to balance various forces that affect your organization: tangibles, intangibles, current profit and future innovation. 2. How value-added strategies differentiate your firm and your products. 3. How to create and implement a strate gy map and achieve its goals. 4. What the Balanced Scorecard method involves. 5. How other companies have applied the strategy map concept. The powerful concept of measuring the elusive intangibles that affect organizations help them for successful management of business. CEOs instinctively draw arrows to explain their goals. This led to a breakthrough realization: Objectives should be linked in cause-and-effect relationships. The graphic display of these relationships is a strategy map. It expands the concepts of strategic themes and value-creating processes, and explains a system for aligning the organizations strategy with its intangible assets. Keep Your Balance Making the Strategy Map The solution At first glance, it seems daunting is the strategy map, a graphic depiction of strategic objectives and the factors linked to measure assets to them. The map graphs a firms strategy from four related perspectives: financial, employees customer, internal and learning and growth. These four perspectives ensure those capabilities and alignment, the strategy balances tangible versus intangible assets, and short-term needs versus long- information range opportunities. Physically, a strategy map is a single page split into four horizontal bands or rows -for each perspective, plus information listing areas of alignment, such as strategic change. Each band displays its areas priorities with the names circled. These priorities defined by their intangibility, but range from long-term shareholder value on the financial band to the customer value some measure- proposition on the customer band. Arrows link related subjects, up and down, from one band to another. This map grap hic can become complex, but its purpose remains clear: to align the priorities of different domains and to help balance the tangible and intangible elements in the overall strategic plan. The result is one page that describes the companys value proposition and growth strategy, plus the linkages that explain how those objectives will be achieved. The strategy map template acts as a checklist to assure that no element is inadvertently omitted. The map helps your organization align Without its strategic themes. The core assumptions about strategy and business that underlie the strategy map include: 1. Strategy balances contradictory forces- Strategy should re ¬Ãƒ ¢Ã¢â€š ¬Ã… ¡ect balance. For example, the important role of intangible assets, such as teaching workers new skills, must not be overlooked for todays  ¬Ãƒâ€šÃ‚ nancial gain. Weigh the present goal of cutting costs and upping productivity versus the long-term goal of future revenue growth. 2. Strategy is based on a differentiated customer value proposition To draft a clear strategy, articulate who your customers are and the unique value proposition that you plan to offer them. This may well be the most essential element of any strategy. 3. Value is created through internal business processes Internal processes lead to external outcomes, such as customer satisfaction or increased sales. These processes include  ¬Ãƒâ€šÃ‚ nancial operations, learning initiatives, training, organizational systems and procedures. Key processes support your differentiating value proposition. 4. Strategy consists of simultaneous, complementary themes Pursue several themes simultaneously. Each strategy involves at least one strategic theme from each of the four internal clusters so that you push multiple themes forward simultaneously. 5. Strategic alignment determines the value of intangible assets This perspective drives the growth of your companys intangible assets: the human capital of your skilled, talented, trained employees; the information capital vested in your data, systems and technology base; and the organization capital that resides in your leaders, teams, know-how, internal coordination and corporate culture. Strategy and Internal Operations Every organization has four internal operational clusters, each encompassing several internal systems. Internal operations ultimately will determine how you create and maintain value. Your strategy map will help you focus on a few internal processes strategic themes that are critical to your overall success and your distinct value proposition. The four internal business-process clusters are: Operations management These operating procedures and systems produce and deliver your goods and services. Many companies focus on this area, although by itself, operational excellence is not a sufficient long-term strategy, especially in a changing marketplace. Operations management includes building and nurturing ties to your suppliers, turning out goods and offering services, getting your products and services to the consumer, and handling any risks involved. Customer management This involves identifying which customers to pursue, shaping your value proposition to them, marketing to acquire them, keeping them and enhancing your relationship with them over time to earn more pro ¬Ãƒâ€šÃ‚ ts. Innovation- Innovate to remain competitive. Avoid the risk that a competitor will eventually imitate some aspect of your value proposition, at which point your product or service may become a commodity. Innovation involves four key processes: 1) Identify opportunities for new products and services; 2) Manage the research and development portfolio; 3) Design and develop the new products and services; 4) Bring the new products and services to market. Regulatory and social These activities encompass legal provisions and societal norms. Companies that fail to comply with such rules and customs face costly litigation and possible shutdowns. This cluster includes environmental and health concerns, safe practices, workforce policies, and social and civic responsibility. Studies say that some 66% of organizations do not relate their strategies to their human resources and IT practices, so they probably are not realizing a full return on their investments in these areas. In contrast, organizations that align their human capital and growth maintain high readiness and  ¬Ãƒ ¢Ã¢â€š ¬Ã… ¡exibility. They can mobilize to respond to change. Unique Value in the Marketplace To assure that your products have unique positions and extra value (and never become commodities), consider the following strategies. Make sure your strategy map depicts the themes that support whichever value-added approach your company selects from this list: Low total cost strategy The primary goal of such companies as Southwest Airlines, Dell Computer and Wal-Mart is to deliver low total cost. This involves quality and price, since defects and returns increase the customers expenses. These  ¬Ãƒâ€šÃ‚ rms minimize costs by limiting their stock while offering enough products to satisfy most clients fully. A strategy map for this approach has several unique characteristics, including proven relationships with extremely dependable suppliers. These companies must offer short response times, ease of consumer access and simple ordering. This may mean online ordering (Dell, Amazon) or it may mean rapid check-in (airlines, car rentals). These  ¬Ãƒâ€šÃ‚ rms must have a keen understanding of which products address the broadest range of consumer demand. Because they tend to be followers rather than leaders, they seek efficiency and invest relatively little in technological research and development. Product leadership strategy Sony, Intel and Analog Devices, for instance, emphasize product leadership and innovation, as do several biotech and pharmaceutical  ¬Ãƒâ€šÃ‚ rms. These organizations strategic maps stress being the  ¬Ãƒâ€šÃ‚ rst to bring signi ¬Ãƒâ€šÃ‚ cant innovations to market. These companies cater to early adopters or lock buyers into speci ¬Ãƒâ€šÃ‚ c technical systems. Their operations management processes must be strong and nimble to accommodate new products. Pro ¬Ãƒâ€šÃ‚ t margins from original products have to cover the increased costs of innovation. These companies learn from their best customers and educate consumers about using new products. Because their strategy depends on having technologically adept employees, these  ¬Ãƒâ€šÃ‚ rms seek the best talent and nurture their people. Complete customer solutions Like IBM, Mobil and Goldman Sachs, these companies emphasize long-term customer relationships. They bond with their customers and can generate high pro ¬Ãƒâ€šÃ‚ t margins. Their hallmarks are complete not partial solutions and superb service even after the sale. They strive for high customer retention and measure their customers lifetime printability. Their research focuses on understanding customers future needs and their operations management encourages frequent customer interaction. Their IT departments create elaborate databases describing customers buying patterns and product preferences. Lock-in strategies These companies fortify their consumer base by making it very costly for customers to switch to other networks. For example, Apple computer owners who switch to an IBM clone with a Windows system lose their ability to run much of their current software. Lock-in strategies require superb innovation. These companies draw new customers by reducing their switching costs, while keeping their current customers by raising theirs. Due to high revenues, these  ¬Ãƒâ€šÃ‚ rms often experience less pressure to cut operational costs. To implement a dynamic strategy, de ¬Ãƒâ€šÃ‚ ne three elements on your strategy map: Quantify your goals -Set strategic targets. Verify your maps cause-effect links. De ¬Ãƒâ€šÃ‚ ne the time line -To be sure your value-added proposition is workable and sustainable over time, determine how it will generate value in short-, medium- and long-term periods. Select initiatives -Prioritize your organizations actions, programs and initiati ves, including investments in order to achieve its goals within the required time frames.Because strategy maps provide a snapshot view of your organizations overall strategic posture, you can use them to develop action plans. Take these six steps: 1. De ¬Ãƒâ€šÃ‚ ne the shareholder/stakeholder value gap This gap is the difference between your current performance and your targeted future aspirations. 2. Reconcile the customer value proposition De ¬Ãƒâ€šÃ‚ ne your buyers and their wishes. 3. Establish the time line for sustained results Show the phases and time periods during which the value gap will be narrowed and eventually eliminated. 4. Identify the strategic themes What are the critical processes your strategy depends on? 5. Identify and align intangible assets De ¬Ãƒâ€šÃ‚ ne your degree of readiness, identifying the readiness gap you intend to bridge with new programs. 6. Identify and fund strategic initiatives to execute the strategy Authorize the funding to support your plan. Installing a Balanced Scorecard approach takes more than objectives arrayed on a strategy map. Allocate resources and set strategic initiatives in motion to accomplish those goals. If executing your overall strategy is tantamount to winning the war, each strategic theme represents a battle. Now, move from planning to implementation and onto succes